The Sanko Seika company is best known in Japan for its wide range of different confectionery products. In order to boost sales, an anime commercial was published for the first time and is broadcast nationwide.
Advertising Tells a Love Story
At the heart of the video, which is titled Breakthrough! Taking a step forward «, the three students Yukino Yado, Kuroshima Milk and Jizu Amon stand. Both girls have their eyes on the newcomer in their class and want to ask him out on a date. To clarify who can meet with him, they each offer him a cracker. In the end, it turns out that he likes both of them.
The 76-second video was directed by Yōsuke Kubo, who previously worked as a graphic designer on »Pokémon – The Film: Lucario and the Secret of Mew«, in the IMAGICA Lab studio. The short anime is musically supported by the song “Break through!” By INSPRDIA.
The character design of the three young main characters comes from the pen of Mel Kishida, who in the past has worked on “22/7” or the video games in the “Atelier” series. Aimi Tanaka (“Atom: The Beginning”) speaks Yuki, while Mayu Yoshioka (“Fruits Basket”) sets Milk to music and Toshiyuki Toyonaga (“Free! -Dive to the Future-“) lends his voice to Amon.
In addition to the short promotional video, Sanko Seika started a Twitter campaign in which a selection of the new crackers will be distributed to 100 winners by lottery.